01
Your work, before and after
A slider that wipes between the old roof and the new one is the single most persuasive thing on a roofing site, and it costs nothing to include. Phone photos of your own jobs beat professional shots of somebody else’s every time.
02
Your guarantee, stated like it means something
The buyer’s real fear is you not being there in three years. An insurance-backed guarantee, said plainly and early, answers that better than any membership logo.
03
Prices as honest ranges, with a caveat
Roofing prices swing on access and scaffold more than anything else. Published ranges say "from", and say plainly that a site visit sets the real number, because a guide price that turns out wrong costs you the customer’s trust on the day.
04
A page for each job and each town
Re-roofs, flat roofs, chimney work, guttering and fascias, leadwork, repointing, extensions, driveways. Plus a page for each town, written so it reads like somebody who has actually worked there.