Your number where it gets checked
Above the fold, in the credentials band, in plain text so it can be copied into the register and verified in ten seconds. Never invented: if the number is not supplied, the page carries a visible gap until it is.
Electrical · West Midlands
Websites for electricians.
Built credential-first, because the person choosing an electrician is not worried about speed. They are worried about whether the work will be legal and whether you can prove it.
£199 to build · £49 a month after that · no contract · no VAT
Why yours is different from a plumber’s
This buyer is checking your registration before they read a word.
A plumbing customer is panicking. An electrical customer is being careful. They have heard that bad electrical work burns houses down, they half-know there is paperwork involved, and they are trying to work out whether you are the real thing.
So the layout is inverted. Your NICEIC, NAPIT, ELECSA or STROMA number sits above the fold, not in the footer, and the page is built to be checked rather than skimmed.
Part P is the bit worth explaining. Being on a competent person scheme means you can self-certify notifiable work, which saves your customer a council building-control fee. Most householders have never heard of that and do not know it is a reason to choose you over the bloke who is cheaper.
The site says it in plain English — and the scheme and tier stated are the ones you actually hold. Approved Contractor is not the same as Domestic Installer, and nobody gets upgraded on paper.
What goes on it
Built around certainty, not urgency.
Landlords and EICRs, treated as the priority they are
An EICR is a legal requirement on a five-year cycle, which makes landlord work the most predictable income in your trade. The site speaks to landlords directly instead of burying "EICR" in a service list.
A page for each job, in the words people search
Fuseboard upgrades, EICR reports, rewires, EV chargers, fault finding, extra sockets, smoke alarm systems. Somebody searching "consumer unit upgrade" and their town gets the page about that.
Paperwork made into a selling point
Certificates issued and council notification handled, said plainly. Householders assume every electrician is the same until somebody explains what a certificate is actually for.
Pricing
£199 to build. £49 a month.
Both numbers in full, on the pricing section. No contract, cancel any time, and no VAT to add — GrowthFrame isn't VAT registered.
Other trades